There was a time, not long ago, when the word viral meant, “of, involving, or caused by a virus.”
Today, people use “going viral” almost daily, when a video clip is shared on the Internet with high volume and velocity. Similar to how a virus can quickly spread person-to-person, a single video has the potential for billions of views in a matter of days.
Like many Baby Boomers and Generation Xers, this subject fascinates me. What makes a video go viral? Globally, social media users view more than 1 billion videos on TikTok each day. Of course, not every video reaches viral status. In fact, the chances of a video going viral is like finding a needle in a haystack, and it is not only about how many views a video gets. What is equally important is how long it took to get to that number.
Social media experts say a post with 100,000 likes or views and 1,000 comments is viral. If that is true, then PBS Hawai‘i has gone viral. Our Digital Marketing Coordinator Chelsee Yee recently posted a video on our TikTok page from a Home is Here segment about Hawaiian music that has nearly 723,000 views, 108,000 likes and more than 1,400 comments.
It is absolutely mind boggling to think, we could reach 1 million views on this one post alone.
Yes, times have certainly changed.