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Hotel room rates in Hawaii rise 10%, again on lower occupancy – Pacific Business News (Honolulu) (blog)

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Hotel room rates in Hawaii rise 10%, again on lower occupancy Pacific Business News (Honolulu) (blog) Room rates at Hawaii hotels increased by an average of 10 percent across the islands last week, despite lower occupancy, according to the latest…

Russell Roberts‘s insight:

Something here doesn’t add up.  Lower occupancy is coupled with higher rates in hopes of keeping profits up.  Understandable, but wouldn’t it be better to lower room rates to attract more visitors?  Wouldn’t it be better to have a full hotel with more people using hotel facilities (restaurants, shops, tours, etc) than having fewer occupants using fewer services?  Afterall, there are similar tropical climates closer to mainland U.S. visitors than Hawaii.  Our mainland cousings could always visit the Virgin Islands, The Bahamas, or even Bermuda for less cost and lower travel expenses.  Something to think about.  Aloha, Russ.

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